I'm Adib, a senior designer based in Malaysia with 6+ years of agency experience, most recently at Leo Burnett and now Accenture Song. I work across campaign KVs, UI, motion, and branding.

I treat AI as a creative collaborator, not a replacement for thinking. When I hit friction, my instinct is to design a way around it, whether that's a sharper KV or a tool that saves a team hours. These days I lead and mentor other designers as much as I design myself.

This site is a living record, always in progress. Off the clock, I'm a home barista, probably making a pour-over right now.